In 1981,Bill Coors, Captain of Industry and brewing titan, was asked to give a speech to the graduating students of the American Academy of Achievement on the topic of “success”.
It was a deeply personal account, groundbreaking at the time, of how he had to overcome the debilitating stress and depression, which had plagued his family for generations and how he had cultivated ‘The Will To Live,’ despite suffering unimaginable personal tragedy.
Bill's solution was both simple and at the same time, complex. It took a lifetime to master. It's his desire to start conversations in schools and colleges around the world so that those struggling with these issues don't feel so isolated.